MAD Print Project

The MAD Project is a 3 part assignment where we go from concept, to print, and then to a digital concept. I wanted to cover a topic or cause that I truly believe in and landed on body autonomy. The idea was to create a book that guardians and children can read together, a sort of guide for navigating life and all the things that one may encounter while growing up. It covers a range of topics, both awkward and uncomfortable, but it's an important step for guardians to teach their child those things in life.

The overall design is open and friendly, using childlike drawings and bright colours to draw the user in and simplify the tough topics covered in the book. I wanted to create a book that I wish I had as a child, to help kids (and adults) with the things life throws their way.